<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d8923068\x26blogName\x3dPASION+POR+LOS+NEGOCIOS+por+Miguel+Ga...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://miguelgarces.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://miguelgarces.blogspot.com/\x26vt\x3d234276020512848305', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>


Business Opportunities Weblog is also available en Español.

Wednesday, December 01, 2004

Blogs - Diamonds In The Rough?

Richard Zwicky
Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.

These leaders have taken to using the Internet to publish their thoughts for the same reason they make public speaking appearances; to build credibility for themselves and for their company, and to become recognized as a resource, usually with the expectation that it will lead to sales. Blogging presents them with an easy, non-time consuming, and inexpensive way to quickly reach thousands of interested parties all around the world.

The effect that these individuals have had in posting their thoughts and musings online has helped evolve blogs into powerful viral marketing tools. Blogs allow you to quickly and easily reach people who are not in your direct network, and greatly expand the number of people you and your company reach......
posted by MG at 2:02 PM